Mabuchi Motor Co., Ltd. hereby announces the issuance of the "Booklet of Mabuchi Management Principle"
so as to help all members of the company deepen the understanding of Principle and to make the principle to be implemented.

Mabuchi Management Principle of "Contributing to international society and continuously increasing that contribution" form the foundation of every Mabuchi's business operation. This time, we revised the booklet which describes this lasting Mabuchi Management Principle in an easy-to-understand way and distributed them to all members in the Head Quarters. The key revision points are the addition of the comments on our thinking about "contribution and profit" in response to the popular trend towards a "profit-first principle", and the addition of the comments on the "Mabuchi management vision system". We are planning to translate the booklet into English, Chinese and Vietnamese languages and to further help all members of the company deepen the understanding of Principle throughout Mabuchi group companies.

Contents of the "booklet of Mabuchi management principle":

Management Principle

"Contributing to international society and continuously increasing that contribution."

Management Guidelines

1. By bringing better and more reasonably priced goods to the market, we contribute to the creation of a more affluent society and more comfortable lives for everyone.
2. Contribute to the leveling of international economic disparities and to economic development in other countries through the creation of employment opportunities and technology transfers.
3. People are the most important managerial resource. Realize human potential through work and teach people to become productive members of society.
4. Conduct corporate activity which preserves the earth's environment and protects human health.

Management Policies

1. Develop products that have flexibility in their application and consolidate the most appropriate production conditions.
2. Strive to improve product development based on value analysis and seek to originate interchangeable parts and materials.
3. Realize cost reduction by using advanced processing technologies and by minimizing waste.
4. Uncover new markets and secure fair market share.
5. Maximize each employee's potential and conduct employee education through appropriate job placement.
6. Promote business activities that have minimal negative impact on the environment and that strictly abide by safety standards.
7. To promote management policies and strategies that promise long and stable growth.

Our Missions

1. Participate in philanthropic deeds through work and personal realization.
2. Be fair and just to others, and support and cooperate with fellow employees.
3. By reviewing one's own personal role, understand to whom and what form of contribution is most appropriate.
4. Build personal strength, which will become the source of philanthropy. Continue to build and cultivate this strength.
5. Independently excavate and unearth new projects, challenge yourself to difficult tasks, and persevere until success is achieved.